Two leaders at The Leap Partnership’s troubled Los Angeles outpost were ousted last week and replaced by Chicago-based executives.
Carisa Bianchi and Steve Rabosky, two of several TBWA Chiat/ Day defectors who started Leap’s L.A. operation in February, were asked to leave the shop, sources said.
Rabosky, creative director of Leap L.A., declined to comment. Bianchi, the office’s managing director, could not be reached for comment.
Taking over the office as managing director is Leap president Tom Sharbaugh. Named creative director was Leap founding partner Joe Sciarotta. Both will split time between Chicago and L.A.
Sharbaugh said Leap remains committed to an L.A. presence. “Our business plan long-term has an L.A. office as part of the picture, and that is not changing,” he said.
Leap will continue to pitch new business and service existing national clients out of L.A. and eventually rebuild a staff, he said.
Bianchi and Rabosky were involved in new business pitches at the time of their departure.
A month ago, Sharbaugh said he would be taking on a greater role at the L.A. office because of its inability to attract business. At the same time, three of its 11 employees were let go.
Since it opened, Leap L.A.’s sole business win has been the $5-7 million Los Angeles Department of Water and Power account in July. The client left two months later. The outpost has also worked on projects with the Chicago office.
The L.A. office was involved in several pitches for clients, including an expanded Nike role and Sega of America, but fell short each time.