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Shaquille O’Neal is the subject of plenty of water cooler talk at the Benchmark Group in Cincinnati, and not just because he’s in the midst of the NBA championship series.
O’Neal is the star of Benchmark’s “Pick the dominant force” outdoor and print campaign for Web-hosting company Digex. Outdoor and print ads show the Los Angeles Lakers star with a group of small boys. His gold uniform looks like his own but reads “Digex,” while copy reminds potential customers of the importance of picking the right teammates.
Selecting the kids for the spot was easy.

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