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Mullen Repositions the 104-Year-Old Company in Dot-Com World
BOSTON–Sperry & Hutchinson has released its first consumer campaign since the 104-year-old company announced in 1999 that it was repositioning its Green Stamps program as digital rewards currency called “Greenpoints.”
A 30-second spot developed by Mullen, Wenham, Mass., takes the audience window shopping to the tune of “How much is that doggy in the window?” As the scene shifts to a girl purchasing a fox terrier puppy online, the spot closes with a voiceover: “Greenpoints.
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