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McCann-Erickson here unveils a global print campaign this week for Silicon Graphics’ new line of computers. Focused on the sleek look of the machines, the ads are the agency’s first for SGI since picking up the business last March.
Earlier estimated at $40 million, the budget has been trimmed to less than $20 million, an SGI source said.
The magazine and newspaper ads launch the company’s new hardware, dubbed “the visual workstation” for the Windows NT platform.
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