SFX Becomes Clear Channel Entertainment

NEW YORK–SFX, which was acquired by Clear Channel Worldwide 11 months ago, has changed its name to Clear Channel Entertainment, effective immediately. The change brings the various SFX divisions, including its musical, theatrical, family, multimedia, television and motor sports divisions under one brand name.

Brian Becker, chairman and CEO of Clear Channel Entertainment, said in a statement, “Formally adopting ‘Clear Channel’ as part of our name will help consumers and marketers more easily identify and understand the vast array of media and entertainment products, assets and resources available throughout Clear Channel Worldwide. If they understand who and what we are, they are more likely to understand how they can be doing business with us.”

Mr. Becker added, “At the same time, the brand ‘SFX’ has come to be recognized as the undisputed leader in live entertainment production and promotion, and we will work hard to ensure we don’t lose any of that equity.”

The move also brings some executive title changes. Steve Smith, corporate evp of SFX, becomes evp and COO of Clear Channel Entertainment. Smith joined in 1998 when SFX acquired The Album Network, a company he founded 23 years ago.

Mike Trager, formerly president of SFX Sports’ Television Group becomes chairman of Clear Channel Entertainment’s television division. He will work closely with Joel Feld, who becomes president of the division. Feld was also previously in the SFX Sports’ Television Group.

Paula Balzer, formerly president of marketing for SFX, becomes chief marketing officer for Clear Channel Entertainment, responsible for global marketing strategies.

SFX Sports Group is being divided into six groups that will retain the SFX name–SFX Baseball, Basketball, Football, Golf, Tennis and Media.

Based in New York, Clear Channel Entertainment owns, operates and/or exclusively books 26,000 events a year at 135 live entertainment venues throughout the U.S. and Europe.