SF Interactive Wins Online Duties For Verisign

VeriSign has handed the online duties for its first corporate branding campaign to San Francisco-based i-shop SF Interactive. VeriSign, a Mountain View, Calif.-based Internet security services provider, has been a client of SF Interactive since 1998.

“It was a great advantage that [SFI] already had a deep knowledge of our company,” said Bill Fasig, svp for worldwide marketing at VeriSign.

SFI will be collaborating with the San Francisco office of Young & Rubicam on the project. Last month, VeriSign tapped Y&R to handle its estimated $50 million account. Sources said that the online component would likely account for one fifth of the overall budget.

The collaboration between SFI and Y&R comes just weeks after it was announced the Hill, Holliday would not acquire SFI, as was previously expected. Instead, the two shops formed a strategic partnership.

“It has always been at the core of our business to collaborate with traditional agencies,” said Bruce Carlisle, president and CEO of SFI. Had the acquisition by Hill, Holliday been completed, Carlisle noted that the work with Y&R would certainly have been “uncomfortable.”

SFI will build an online advertising presence for VeriSign, including the development of marketing applications, rich-media ads and lead generation efforts. In addition, SFI will continue to handle VeriSign’s digital certificates and other enterprise products, as the i-shop has done in the past.