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NEW YORK SF Interactive this week introduced a new ad platform that houses video, sound, 3-D animation and text-based documents and content.
Called Ad Cube (Ad3), the ad acts as a mini-Web site by letting users interact within the unit. Unlike many banners, pop-ups and interstitials, the ad does not redirect the user to other sites via click-throughs.
An ad for VeriSign, for instance, lets users sign up for a brochure on Internet security services, view a video address from the company’s president and CEO Stratton Sclavos and engage in other related activities.
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