SF Interactive Gives Husbands Creative Reins

SF Interactive has hired Sorel Husbands as creative director and principal, freeing up agency president Bruce Carlisle, who oversees most of the shop’s creative product, to focus more on day-to-day operations.
“Sorel will help me build a cohesive creative group, as well as a strategic creative vision, which is something I’ve been trying to do during the past two years,” said Carlisle.
Husbands will assist Carlisle in overseeing the San Francisco digital marketing agency’s staff of 28 full-time employees.
“I’ve heard glowing reports about SF Interactive and the work Bruce has been doing for some time,” said Husbands. “I was impressed by the list of clients the agency has earned in two years, and I knew this was a great opportunity for me.”
Husbands got her start in interactive advertising at a traditional agency, Margeotes Fertitta & Partners in New York, in the early 1990s. Her work there included developing the first Web sites for Stolichnaya Vodka and Sotheby’s.
Husbands honed her skills at two San Francisco interactive shops–serving as creative director at Modem Media and, most recently, Organic Online. Her credits at those shops include work for Nike and Softbank.
At SF Interactive, Husbands will oversee interactive accounts such as Netscape Communications, Hewlett-Packard, Sun Microsystems, Jamba Juice and Beringer Wine Estates.
Separately, the agency recently launched a new interactive campaign for The California Fluid Milk Processors Board, and is maintaining the client’s Web site at www.gotmilk.com. The agency worked closely on the effort with Jeff Goodby, creative director and partner at Goodby, Silverstein & Partners, which handles the “Got milk?” campaign for TV.