Seyferth to Handle Lincoln Mercury Dealers at Y&R

Steve Seyferth has returned to Young & Rubicam as evp, group director in charge of the Lincoln Mercury Dealers Association, the agency confirmed.

Seyferth led the LMDA business from 1993 until 1997, when he became managing director of Y&R’s Dearborn, Mich., office. Most recently he was managing director of Time Inc.’s custom publishing group.

Seyferth reports to Peter Rentschler, former LMDA group director who was promoted to client leader in charge of the Lincoln Mercury and LMDA businesses.

Rentschler will now report to David Murphy, president and CEO of the Y&R Cos. in Irvine, Calif. He is charged with integrating advertising and marketing for the Lincoln, Mercury and LMDA brands.