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Serena Williams is visited by her younger self again in Gatorade's latest spot. Part of the brand's Olympics marketing push from TBWA\Chiat\Day in Los Angeles also features Usain Bolt, Paul George and April Ross as well as their younger selves.
While it isn't as emotionally charged as Gatorade's initial film with young Serena, the 70-second spot, "For the Love of Sport," skillfully portrays the athletes' dedication and enthusiasm for their various sports with humor and heart.
It's not surprising that Gatorade's spot is about how fostering these athletes' love of athleticism from a young age led them to their successful stature now, but it is affecting.
"The work builds from 'Win From Within,' Gatorade's brand platform and the north star of the work that we do, by showing that motivation comes from the first time athletes feel the pure love of sport," said Renato Fernandez, creative director, TBWA\Chiat\Day.
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