Serena Williams Struggles With an Antique Wooden Tennis Racket in Intel's Latest Spot

Ties athletic performance to tech performance

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Tennis superstar Serena Williams is the latest athlete to showcase Intel’s tech performance by associating it with athletic performance.

Williams and longtime Intel spokesman Jim Parsons appear in Intel’s latest spot from mcgarrybowen. Parsons explains that trying to work on an old computer is akin to Williams trying to perform with an old tennis racket, as Williams gets increasingly frustrated, and eventually breaks, an old wooden tennis racket while trying to play a match with it.

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