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LOS ANGELES Creative directors Mark Fitzloff and Susan Hoffman have been elevated to executive creative directors at Wieden + Kennedy. They will effectively be running the creative department at the Portland, Ore., headquarters of the independent shop., an agency representative confirmed.
Fitzloff and Hoffman replace Steve Luker and Jelly Helm, who took over lead creative roles at the end of 2006, a few months after Tom Blessington assumed Portland managerial duties from COO Dave Luhr, freeing him to concentrate on global network operations.
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