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NEW YORK Lori Senecal, who this month returned to McCann Worldgroup after only three months as CMO of DDB [Adweek Online, Feb 10] has been named worldwide account director on McCann’s Coca-Cola business, the agency said.
McCann has no U.S. Coke work, but handles brands such as Dasani and Coke Classic in various overseas markets.
The move is part of an executive reshuffle on other top accounts. Effective Feb. 17, Senecal takes over for Daniel Binns, who will become worldwide account director on the agency’s Unilever business.
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