Senate to Hold Hearing on Nielsen LPM

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LOS ANGELES U.S. Senators Barbara Boxer, D-Calif., and Conrad Burns, R-Mont., said on Friday that the Senate Communica-
tions Subcommittee will scrutinize Nielsen Media Research in a hearing scheduled for July 15.

The move took Nielsen by surprise, despite continued controversy over the rollout of its Local People Meter ratings service in New York and LPM’s imminent arrival in Los Angeles next month.

“We haven’t been invited yet, but we expect we will be,” said Jack Loftus, senior vice president of communications at Nielsen in New York.




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