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BOSTON Ruder Finn has named public relations veteran Bob Seltzer leader of its newly established marketing practice.
“There is no doubt that someone of Bob’s caliber will provide us with more of the ‘special sauce’ we’ve been seeking over the past year to enhance our agency capabilities for clients seeking strategic marketing consultation and program implementation. As head of our [marketing practice], he will play a significant role in growing and servicing our client base,” said Richard Funess, president of Ruder Finn/Americas.
Prior
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