Select Resources to Manage Sears' Creative Review

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Select Resources International will manage Sears Holdings Corp.’s creative review, according to sources.

The Sears brand is the focus of the review, although the client also may add agencies to create product-specific ads for Kmart, said sources. If the client adds any shops on Kmart, however, Interpublic Group’s Draftfcb in Chicago will remain as the brand’s lead creative shop, sources said.

WPP Group’s Young & Rubicam in Chicago is Sears’ lead creative agency. Y&R and Draftfcb referred calls to Sears Holdings, which confirmed the review, noting that the move stemmed from “a normal course of business.”

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