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Makos Advertising, Marketing & Design has picked up the account of consumer electronics marketer Seiko Instruments.
The Austin, Texas-based client is a year-old subsidiary of the giant Seiko holding company in Japan. The local affiliate concentrates on marketing accessories for personal digital assistants (PDAs) such as Palm and Handspring.
The annual account is estimated at less than $1 million.
Seiko selected Makos following a review of local agencies, which included finalist Staats Falkenberg & Partners, said Seiko director of marketing Stokely Marco.
“I liked their culture,” Marco said.
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