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See: needs to beef up to keep its grip on its flagship—and increasingly global—Electronic Arts business. And it’s looking to make a deal with an agency network to do so, sources said.
Despite what one source described as “unreal loyalty” to the San Francisco creative boutique, the videogame giant, now an estimated $150 million global client, is fast outgrowing the shop. And See: also is being challenged by independent Wieden + Kennedy, which now handles more than $10 million of EA’s business worldwide.
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