See: Looks To Make A Deal

See: needs to beef up to keep its grip on its flagship—and increasingly global—Electronic Arts business. And it’s looking to make a deal with an agency network to do so, sources said.

Despite what one source described as “unreal loyalty” to the San Francisco creative boutique, the videogame giant, now an estimated $150 million global client, is fast outgrowing the shop. And See: also is being challenged by independent Wieden + Kennedy, which now handles more than $10 million of EA’s business worldwide. (Wieden’s Portland, Ore., office won EA’s Tiger Woods Pro Golf and Need for Speed earlier this year; the shop also handles EA’s FIFA Football in Europe.)

In an Oct. 5 conference call with stockholders to discuss Q2 results, EA CFO Warren Jenson said, “In the coming quarter, we expect more than 50 percent of our net revenue will come from outside North America. In fact, we estimate that three of our Top 5 titles will sell more copies in Europe than in North America.”

Sources said that See: has talked with Omnicom Group’s BBDO about some sort of alliance—with one source saying that EA urged See: to talk with agencies that have global reach. See: chairman Andy Narraway declined comment, saying only that it is “common sense” for a shop in See:’s position to “explore other options.” (The two agencies are still talking, said one source, although an acquisition is unlikely.)

BBDO declined comment. EA execs were not available at press time.

Shops interested in talking to See:—launched in 1994 as Odiorne Wilde Narraway Groome with EA as its first account—will find a shop almost wholly dependent on the videogame maker. And in the past year, the independent suffered a string of key executive departures, including two of its original partners, its CEO and its cd.