Sedgwick Rd. Cuts 4 Staffers

LOS ANGELES Interpublic Group’s Sedgwick Rd. has let go four employees, the agency confirmed.

The cuts, which occurred March 31, represent approximately 5 percent of the Seattle agency’s staff. Sedgwick Rd. now has 78 employees.

Three of those positions have been eliminated, according to agency president Jim Walker. Those affected were vice president of business development Stephanie Peirolo, executive broadcast producer Jane Jacobsen and account planner Jay Picard, Walker said. The shop also has let go Steve Johnston, who has been with the agency for four years and most recently led the creative department as creative director. Johnston will be replaced “as soon as possible,” Walker said.

The staff changes represent a “reorganization,” said Walker. “Whenever an agency has grown as much as we’ve grown in the last two years, the business changes a little bit. We’re adapting to a changing world around us and looking to be more efficient.”

Sedgwick Rd. had 2003 billings of approximately $150 million, up from $108 million in 2002. Its accounts include Washington Mutual, the Washington State Department of Health, the Seattle Storm and Converse media.