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NEW YORK Sedano’s Supermarkets, an independent chain in South Florida, this week launched a rebranding campaign via radio and TV spots designed to take the grocery brand back to the future.
Ads breaking via local media showcase the personal stories of store customers who offer their reasons for shopping at the neighborhood Hispanic store, highlighting the chain’s history and service to the local Hispanic community.
Two TV spots, “Amanda” and “Rolando,” feature Miami residents — often with cherished products like locally-grown avocados in hand — boasting about the chain’s product offerings and competitive prices.
“The new campaign identifies and embraces the loyal Sedano’s customer and connects with the future expanding customer base,” said Javier Herran, the client’s director of marketing.
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