In contrast to a recent MasterCard survey that found consumers planning to be relatively miserly this Christmas, the Retail Holiday Outlook by accounting firm Deloitte & Touche finds 62% of retailers expecting a rise in their sales this season versus ’92. Which sorts of retailers will benefit most? A majority of the consumers surveyed (57%) identified discount outlets as their ‘store of choice’ for holiday shopping this year.
And on the interactive front, 4% of consumers said they plan to do some of that shopping through TV home-shopping channels. Meanwhile, the chart suggests that people anticipating a toy as their big present this year are more apt to be in luck than those looking for a fur coat under the tree.
UNDER THE TREE
What’s the most expensive present you plan to give this holiday season?
Home Furnishings 7.4%
Sporting Goods 6.4%
Fur Coat 0.5%
Don’t Know 19.6%
Table shows survey results.
Copyright Adweek L.P. (1993)
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