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Maine Shoemaker Selects Balet & Albert
BOSTON-Sebago last week moved its ad account out of the region, selecting Balet & Albert in New York after a review that included a trio of larger Boston agencies.
The 20-person shop upstaged Clarke Goward, Greenberg Seronick O’Leary & Partners and Kelley/Dexter to win the Gorham, Maine-based footwear maker’s estimated $1-3 million creative and media assignment.
The review was the first handled by Rossin & Murphy, a newly formed consulting firm in Newton, Mass.
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