OLYMPIA, WASH. – Seven Seattle-area advertising agencies have been invited to compete for a $2-million account: the Washington Forest Protection Agency, an organ" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" >

Seattle 7 in Tree-mendous Midterm Bid By Kathy Tyre

OLYMPIA, WASH. – Seven Seattle-area advertising agencies have been invited to compete for a $2-million account: the Washington Forest Protection Agency, an organ

Cole & Weber/Seattle, which has handled the business for three years, will participate in the review along with six undisclosed shops.
‘This is a midcourse review,’ said Tim Boyd, director of public relations for the WFPA. ‘It’s not motivated out of dissatisfaction with Cole & Weber. But we’re more aware of our needs and challenges than we were three years ago. We may move to another agency, we may well confirm our relationship with Cole & Weber. We hope we will have injected a new creative energy and focus to the campaign.’
The WFPA represents owners of five-million acres of timberland in the state. Members range from giants Weyerhauser and Boise Cascade to much smaller owners.
The theme of the group’s current print campaign, which is backed by limited television ads, is ‘Working for Balance.’ The five ads explain that while the group manages the lands for harvesting, it has also set aside land to protect fish and wildlife.
According to Boyd, the group has not been affected by the new environmental priorities in the White House.
‘To the degree that congressional or White House action affects us, since we’re a state and not a federal group, it has not changed our message or our campaign to date,’ Boyd said. ‘We may well have some messages that speak specifically to whatever they do.’
Presentations will take place the last week in June, with no precise timetable set beyond that.
Copyright Adweek L.P. (1993)