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Baysie Wightman has joined McCarthy Mambro Bertino as director of account planning.
Wightman’s first assignment, which she has already begun, is conducting research from which MMB will devise its first creative work for Jiffy Lube.
“I just went and got my oil changed—you can learn a lot from being in the field,” said Wightman.
She joins 25-person MMB after a year-long stint as associate planning director at Leo Burnett Technology Group, Boston, which closed its doors in April.
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