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In an effort to bring in back-to-school dollars at a time when retailers such as J.C. Penney, Macy’s, Kohl’s and Nordstrom are reporting declining profits, Sears said it would unveil the LL Cool J Fall 2008 collection, supported by a print, Internet and POP campaign starring the rapper, his wife and their four kids.
Although it might not have the clout with the highly sought after tween and teen market that Wal-Mart brings to the table via its alliance with Miley Cyrus/Hannah Montana, the Hoffman estates, Ill.-based
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