Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Shoppers go through competitive drills in TV spots for Sears Roebuck & Co. that put as much focus on humor as product shots in an effort to draw people in for post-holiday sales.
Eight 15- and 30-second spots by Ogilvy & Mather in Chicago broke after Christmas and ran through last week’s college football Bowl Championship Series, where Sears presents a trophy to the winning team.
The spots depict women taking an athletic approach toward shopping, with talk about staying focused and in shape to handle the crowds.
One spot has a woman with shopping bags weaving around mannequin busts on a Sears parking lot.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in