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CHICAGO Sears Holdings has confirmed placing media planning and buying duties on its nearly $740 million advertising account in play. The competition covers both the Sears and Kmart retail chains.
MindShare handles traditional media and MEC Interaction works on the interactive business. Both shops are units of WPP Group.
“Sears Holdings continues to look for ways to improve the efficiency and effectiveness of all aspects of our business,” according to a statement from the company. “We can confirm that we recently initiated a review of our current media services, which we hope to conclude sometime in the second quarter.”
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