Sears Methodist Awards Branding To Witherspoon

Sears Methodist Re-tirement System has selected Witherspoon Advertising and Public Relations as its agency.

The Fort Worth, Texas, shop won the account in a review that included two other regional agencies, the Abilene, Texas-based client said. Billings are undisclosed. There was no incumbent.

Witherspoon is charged with conceiving a brand identity for the company, which has retirement facilities in the Texas cities of Abilene, Amarillo, Lubbock and Midland/Odessa. A Waco, Texas, center will open in November.

A branding campaign that will include broadcast, radio, print, direct mail and collateral materials breaks in the client’s markets within the next two months.