Sears Looks Past Roster For Ideas

Sears, Roebuck and Co. has reached beyond its roster in a search for new ideas for a fall campaign, sources said. WPP’s Berlin Cameron/ Red Cell in New York has made presentations to the $770 million advertiser, as have sibling roster shops Young & Rubicam and Ogilvy & Mather, both Chicago, sources said. Agency officials declined comment or referred calls to the client. A rep for Hoffman Estates, Ill.-based Sears declined comment.