Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Sears, Roebuck & Co. is set to launch its holiday advertising campaign on Thanksgiving with a promotional message that links wishes to gifts.
The Hoffman Estates, Ill.-based retailer will break some 30 English- and Spanish-speaking TV spots beginning Nov. 27. The work, from Chicago roster shops Ogilvy & Mather and Young & Rubicam and New York Hispanic agency The Bravo Group, will air through year’s end, said a Sears representative.
Y&R introduces a “Wish it. Find it” sub theme promoting 35 holiday items from apparel and electronics to jewelry and tools, said agency group creative director Ken Erke.
The campaign retains the “Sears.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in