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Cultivator Advertising & Design’s new campaign that seeks to help prevent more forest fires in Colorado may be one of the more unusual efforts out there.
That’s because these ads are deliberately charred.
The initiative is slated to break in August. It includes an outdoor billboard in Denver, for which Viacom donated the media, and posters set to appear in Colorado, for which Hatch Show Print, Nashville, Tenn., donated printing services and paper.
Each poster has been charred indoors, under a fireman’s supervision.
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