Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The Stride Rite Corp. is looking for an agency to introduce Levi’s Footwear, according to correspondence sent to prospective shops.
The Lexington, Mass.-based client, the licensee for the new product line, mailed a letter dated Nov. 7 to a select group of agencies asking them to discuss their “level of interest in being our advertising/marketing partner.”
Stride Rite chairman, president and chief executive officer Robert Siegel, a 29-year veteran of the Levi Strauss & Co. organization, wrote the correspondence and is spearheading the search.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in