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NEW YORK Ask.com is in final negotiations with MDC Partners’ Crispin Porter + Bogusky and could disclose as soon as this week that it has hired the Miami shop to work on its account, sources said.
The client, a unit of Barry Diller’s InterActiveCorp, spent nearly $40 million on domestic ads through the first half of 2006 after spending $25 million all of last year, per TNS Media Intelligence.
TBWA\Chiat\Day in San Francisco, an Omnicom Group unit, serves as lead agency on the business.
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