Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Interpublic Group’s Mullen is in negotiations to add media duties on InterActiveCorp’s Ask.com amid a review on that brand and two others already handled by Mullen: LendingTree.com and Match.com, sources said.
The purpose of the review was to achieve efficiencies by consolidating the brands at a single shop, according to sources. Combined major media spending on the brands totaled about $180 million last year and $145 million through the first half of 2006, per TNS Media Intelligence.
Omnicom
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in