Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK The exceptional growth in keyword search advertising helped online ad revenue rise 21 percent to nearly $7.3 billion last year, according to a report released today.
The popular ad format, where companies bid for their text-based ads to appear next to related search results, represented 35 percent of overall Internet ad spending in 2003, up from 15 percent the year before.
The figures are from the Interactive Advertising Bureau-sponsored Internet Revenue Report, compiled by the New Media Group of PricewaterhouseCoopers.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in