CLEVELAND – Sealy Inc. is doubling its ad spending behind a new line of matresses called the Premium Comfort Series, according to published reports. Sealy will increase its spending from $10 million to around $20 million during the next year to support the new line and to back its Posturepedic brand name. Leo Burnett Co. handles.
Copyright Adweek L.P. (1993)
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity