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Five months is a long time for a review for a $5 million account. The search for a shop to handle Seagram’s Gin, however, is intriguing for other reasons.
A mid-sized New York shop, TBWA Chiat/Day, finds itself competing against other New York shops a fraction of its size, such as The Chisholm-Mingo Group and Rush Media. The review has also unfolded in two acts.
In Act I, TBWA Chiat/Day faced Chisholm-Mingo, a minority-owned agency that has worked for Seagram in the past, sources said.
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