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McKinney at Helm of Royal Caribbean’s Nationwide Promotion
NEW YORK-Royal Caribbean International will take its Voyager of the Seas megaship to land-locked destinations and beyond via a virtual reality tour. Loaded on a semi-trailer truck, the marketing promotion will make the rounds of heavily trafficked events in major markets starting this summer and running through 2000.
The $2 million “Virtual Voyager of the Seas Touring Attraction,” developed by McKinney & Silver, Raleigh, N.C., and GMR Marketing, Milwaukee, will offer consumers a 3D film of onboard amenities and destinations and tropical breezes laced with sea salt and eucalyptus.
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