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DALLAS Seabourn Cruise Line has hopped aboard Zimmerman Advertising’s list of travel-related clients, the agency said.
Seabourn spent about $1.2 million in measured media in 2005 and just under $1 million in the first half of 2006, per Nielsen Monitor-Plus.
Seabourn, a subsidiary of Carnival Corp., hopes to expand its share of the luxury cruise market. Client president Deborah Natansohn praised Zimmerman’s “ability to marry creativity with a unique business philosophy and accountability for results.”
The Fort Lauderdale, Fla.-based
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