S.E. Shops Win Effies

Seven Southeastern agencies were named winners at the New York American Marketing Association’s 33rd Effie Awards Show last week.

Atlanta’s J. Walter Thompson captured a gold for its “Harvard of Leadership” for the U.S. Marine Corps anda silver for Orkin Exterminating’s “Q&A.”

“This is the seventh year we’ve won an Effie for the Marines,” said JWT executive vice president and general manager Jeff White. The agency has held the account, currently under review, since 1947.

“The ultimate goal is effectiveness, which starts with a meaningful strategy translated into creative that moves its audience to action,” said White. “This is an award that goes to the very reason clients spend their money on advertising.”

Maris, West & Baker in Jackson, Miss., won its first Effie, a gold for “Question It.” The ad was created for The Partnership for a Healthy Mississippi’s anti-tobacco program.

WinstonSalem, N.C.-based Mullen/LHC earned a silver for “Ernest Hemingway—The Collection,” created for Thomasville Furniture.

The Martin Agency of Richmond, Va., secured a silver for “Real History” for Carfax.

Atlanta’s WestWayne took home a silver for “Lake Wales” for Florida’s Natural Growers’ orange juice. Bronze awards went to two Atlanta agencies: BBDO South’s “Simmons County” for Simmons Co. and Fitzgerald + Co.’s “Credential Verification” for ChoicePoint.

“Nissan Xterra Launch Campaign,” created for Nissan North America, won the Grand Effie for TBWA\Chiat\Day of Los Angeles.