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CHICAGO Screenvision will host its second annual Cinema Upfront Presentations in Detroit and Chicago next week to give advertisers a preview of upcoming blockbusters.
The New York company will begin its 2003 upfront presentations in Detroit on Feb. 19, followed by Chicago on Feb. 20, Screenvision executives said. Presentations are also being held in New York on Feb. 27 and Hollywood, Calif., on March 6.
With movie ticket sales up 13 percent to $9.4 billion in 2002, marketers can use cinema to deliver advertising messages to a broad audience, Screenvision executives said.
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