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This Friday (Dec. 18) the U.S. Air Force will become the second advertiser to take advantage of in-theater 3-D advertising. Placed by GSD&M, the 3-D cinema spot will run on 958 Screenvision theater screens in a prime spot ahead of James Cameron’s Avatar movie.
Skittles was the first advertiser to take advantage of Screenvision’s 3-D advertising, which is beginning to attract advertisers.
The Air Force’s “Space” spot will run through Jan. 21 and marks the Air Force’s largest cinema buy to date.
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