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LOS ANGELES A live-action and animation spot for Wrigley’s Extra gum that premiered during NBC’s Summer Olympics coverage exemplifies an international production.
The 30-second spot, one of two starring a slice of gum named Scotty, was conceived at Omnicom’s BBDO in Toronto, produced in New Zealand (where summer conditions could be shot last February) and animated at Vinton Studios in Portland, Ore., by Mark Gustafson.
In “Triathalon,” Scotty pursues a female triathlete who tosses him aside at the starting line, then chases her on the beach, in the spokes of her bike, and during her race, crying out, “You forgot your friend with the marathon flavor.”
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