Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Mediaedge:cia has won The Scotts Co.’s media planning and buying account following a review, the client and agency have confirmed. Estimated billings are $100 million.
The Marysville, Ohio-based lawn and garden products marketer chose the New York-based WPP Group shop over independent incumbent R.J. Palmer, Interpublic Group’s Universal McCann, both also in New York, and Omnicom Group’s GSD&M in Austin, Texas, sources said.
The Wolf Group, New York, handled planning duties and was not in the review.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in