Scope "Test Your Breath"

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I smell a rat. Gamely entering into the spirit of the thing, I sniffed around Scope’s highly entertaining and relevant new microsite from Dentsu, Canada. It opens with the image of elevator doors opening, with a man standing inside. “Check your breath by breathing into the microphone on your computer,” the site advises. Alternately, those without a microphone (or who have a hard time believing that the breath would manage to travel all the way to P&G headquarters in Ohio for analysis) can type in whatever they’ve eaten last.

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