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Since its inception in 2003, Scion has gained many fans that have starred in an expansive, multiplatform campaign for the auto brand. A new initiative breaks on Monday with a cinema spot, “Declaration,” slated to appear in 13,200 theaters.
The campaign, called “United by Individuality,” via Attik, San Francisco, uses creative that was shot in the Nevada desert. The first round of print ads in September issues of Vice, Tokion and Revolver magazines will include a spread with the words: “Individuality Runs in the Family.”
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