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NEW YORK Scion will produce only 2,000 units of the xD RS 1.0. But the automaker is not thinking small when it comes to marketing the limited edition car, with a new campaign launching this week and costumed street teams hitting major U.S. cities to distribute handouts.
As part of the campaign called “Hot lava” — via Attik, San Francisco — portable billboards that emit smoke and show a bright orange Scion xD RS 1.0 (the color of flowing lava) will be hauled for the next week through the streets of Los Angeles, Atlanta and Kansas City, Mo.
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