Scion Heats Up With Limited Edition xD

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Scion will produce only 2,000 units of the xD RS 1.0. But the automaker is not thinking small when it comes to marketing the limited edition car, with a new campaign launching today and costumed street teams hitting major U.S. cities to distribute handouts.

As part of the campaign called “Hot lava”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in