Schroer Joins Carlson Marketing as CEO

CHICAGO Below-the-line agency Carlson Marketing Group, a division of Carlson Cos., has named former DaimlerChrysler and Ford marketing executive Jim Schroer president and CEO, effective immediately.

In the role, Schroer will lead the Minneapolis operation, which offers several kinds of marketing services, including direct, database and loyalty programs, as well as executive training for relationship marketing. He will report to Curtis Nelson, president and chief operating officer of Carlson Cos. He succeeds Jim Ryan, who left the company late last year.

“We’re thrilled to bring Jim on board,” Nelson said in a statement. “Not only will he lead the charge at Carlson Marketing Group, but he’ll be a key member of our Carlson leadership team, which is driving our enterprise strategy.”

Schroer, 53, was most recently executive vice president for global sales, marketing and service at DaimlerChrysler in Detroit. Schroer left the company in June 2003 after an advertising campaign featuring singer Celine Dion for the Pacifica met with less than stellar results. Both Schroer and the company termed the split a mutual decision [Adweek, March 4, 2004].

Prior to DaimlerChrysler, Schroer was vice president of global marketing for Ford Motor Co. In that post, he developed the company’s business-to-consumer Internet initiatives and the “blue oval” positioning as the global brand for all Ford vehicles and dealerships. Both companies have worked with Carlson Marketing Group in the past.

In addition to the marketing group, Carlson Cos. is parent to several travel and leisure brands including the Radisson, Park Plaza and Country Inns & Suites hotel chains, Carlson Wagonlit Travel and TGI Friday’s restaurants.