HAMBURG – Scholz & Friends/Frankfurt has successfully defended its $23-million Peter Stuyvesant tobacco account against Springer & Jacoby and BMZ. After the loss of BMW, it would have been fatal for the agency to lose yet another blue chip account. According to insiders, Scholz & Friends did not have much of a chance of retaining the tobacco account before Jurgen Scholz was asked by the agency’s management board to meet with the client.
Copyright Adweek L.P. (1993)
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